What is BUSINESS DEVELOPMENT??? There is often confusion and a heightened expectation that ADVERTISING or MARKETING SHOULD get you more business. True, they are INVESTMENTS for your business, but like all investments, marketing has no guarantees and is all RISK!

All business owners travel on low, medium or high expectation when it comes to where they sink their money for that ultimate ROI. With today's overwhelming list of marketing resources, it's staggering to identify which effort or campaign works best- and which ones will fall short of a waste. Business development is neither marketing or sales, public relations nor advertising. It is not finance or budgeting, production nor distribution; branding nor networking. It's ALL of these things rolled under one committed strategy. Business sales rely on the continuous generation of LEADS and PROSPECTS but acquiring them comes from many fronts. To initiate such activity requires a dedicated PLAN, a deployment SCHEDULE, leadership and staff- and most importantly, the means to FOLLOW THROUGH.